In Digital marketing, one thing you must know is that in the 21 century the world has gone digital. If your business does not have an online presence, it will not thrive. Digital marketing has made it possible for businesses to flourish online. Digital marketing is very broad and it is important you know the concept of Digital marketing. The quick and easy way to make money online is through digital and affiliate marketing. Although it requires some tools like a laptop, smartphone, website, data, etc in order to thrive excellently in them.



Digital marketing is a form of marketing that involves the promotion of goods and services to your target audience. By making use of social media such as Facebook, Instagram, and Twitter as your platform. The broadness of digital marketing has created millions of opportunities, and mode thousands of specialists into different careers. There are various types of digital marketing that are highlighted below:

Types Of Digital Marketing

Affiliate marketing: is a business model that involves promoting a product or service. This business was not created by you but to earn a commission on each sale you make. Web Designing: This involves creating of website that will be used to sell products or services or to reach a wider audience. Online Advertising: This advertising involves the running of sponsored ads on social media to promote goods and services to your target audience.

Video creation and editing: this is also a form of digital marketing in which you create videos that are edited to help create awareness about your business and brand. Also, you build a valuable relationship with your audience. Content marketing: is another digital marketing that involves the creating of content that is valuable and relevant for a website or social media page. It is also used to create awareness, building a valuable and long-lasting relationship with your audience.

Search Engine Optimization: This involves ranking content on google which helps to increase visibility and also drive more traffic to the website. Email Marketing: This is another form of marketing that involves sending emails to the audience on your list. it can either be a personalized email or an email marketing campaign. You must have heard that there is money in the email lists. This is the benefit of having an email list because it can be controlled by you, unlike social media.

Marketing Analytics: this is another form of digital marketing that helps you to understand your customer through the use of data. With the help of this data, you will be able to know how to satisfy your customer’s needs, their demographics, etc. Also, the website they visit most by helping you to measure the performance of your website. One of the most used marketing Analytics is Google Analytics. This can be customized in such a way that, you can know which keywords are bringing more audience to your website. And how your user is effectively navigating your website and which websites are performing well.

Benefits of Digital Marketing

Digital marketing helps you to reach a wide audience who is interested in your products or services. Also provides a medium where businesses and brands can create awareness on social media. You can study your competitors and how to improve your services. It helps you to make more profits and get more traffic to your business without spending a dime.

Saving time and money is cost-effective in digital marketing and creates opportunities for those who want to build a career for themselves. The increase in the Return On Investment (ROI) of your business is guaranteed and can get your business started in time without spending money on getting a shop. It helps you to sell your good and services faster, and efficiently which may not be possible with traditional marketing


One of the digital marketing businesses I recommend for any newbie who is starting a business online is affiliate marketing. Affiliate marketing is a business model which involves connecting buyers to sellers and you are the middle man. It involves taking a product or service not created by you and promoting it. In order to get a commission on every customer that buys that product. Example of business that uses the affiliate marketing business model is Amazon, ShopRite, JVzoo, ClickBank, and Bluehost.

Benefits of Affiliate Marketing

Affiliate marketing requires no experience which makes it more reliable to a newbie. You do not need to create any digital product but promote products created by others. There is the ability to work from home which saves you money. It helps you to have time to do other productive activities with your time and be your own boss. Capital is not required which makes it more reliable and very lucrative by making money within a short period. Also provides a platform for the marketing strategy to use in promoting the products and services. The automation of the system gives you the avenue to earn passive income.

Requirement For Starting Affiliate Marketing

Choose a product of your interest: One thing to know before choosing an affiliate marketing product to promote is that you must have an interest. This will help you to easily promote the product because you already understand and have knowledge about the product.

Choose a product in Demand: A mistake you can make as a beginner in affiliate marketing is to sell products that are not in demand. Any product you have no market for will not sell, this is why you need to affiliate for only products in demand.

Choose a product with a Good compensation plan: The thing you should know when affiliating for a product is that, only promotes a product of high commission. For example, promoting a product that pays you 50% commission is better than promoting a product with 5% commission. However, if the commission is not much, the product must be sold in high volume or quantity.

Choose affiliate programs with a Good marketing plan and tools: The criterion for affiliating with a product is that it has the required tools for you to easily promote it. This will help you to sell faster and make more money. And avoid joining too many affiliate marketing programs.

Another thing with affiliate marketing business is to join a reliable affiliate marketing program and stick with it. Joining too many affiliate marketing programs at the same time will not make you more efficient. Always remember that less is more. This will help you to stay focused and get results in a particular affiliate marketing program.

How To Make Money in Affiliate Marketing

They are two major ways you can earn from affiliate marketing and these ways work for both newbie and expert

  1. Organic Traffic

As the word implies organic involves promoting affiliate products and services without spending a dime running sponsor ads. Examples of organic traffic mediums are content marketing through websites, YouTube channels, forums, and social media.

2. Paid Traffic

This involves promoting affiliate products and services by spending money to run sponsors to a particular target audience. This method is very effective and reliable because you are targeting a particular audience of interest. It also requires you to use a sales page, or sales funnel to make the advertising more effective.

Examples of paid traffic are social media ads, youtube ads, and google ads. It is important to note that both methods are effective. But as a beginner who has no money to run ads, you can start using the organic strategy to get more traffic. This will lead to conversion and finally sales.

In conclusion

It is important to know that Digital marketing is very wide. For you to effectively start a digital marketing business, choose a particular one and specialize in it. Although all the various types of digital marketing are very important. But being a jack of all trades and a master of none will only lead you to more confusion. When you are starting as a newbie affiliate marketer, remember it is a business and a high-income skill.

What I mean is that it requires high-income skills, such as copywriting and Facebook ads to succeed in affiliate marketing. Also know that affiliate marketing is not a quick and get-rich scheme. You must put in the effort to get the results. Finally for you to succeed in affiliate marketing or any other digital marketing business you need to have the right mindset. This may help you not only to thrive but succeed in the business.

Edited by, Prince Modupe Kashaam

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